Usually Photoshop is used for eliminating wrinkles and body markings, but now London Fog has taken it to a whole new level. In a new ad campaign Gisele Bundchen sports a trench coat in which no baby bump can be identified. The new ad campaign is due to hit the pages of the October issues of Glamour, Elle, Cosmopolitan and Vogue.
As WWD reports,
The campaign was shot a few weeks ago and the images revealed Bündchen’s pregnancy, but her visible baby bump has been retouched out of the campaign to “respect her privacy,” said chief marketing officer Dari Marder, who works for London Fog parent company Iconix Brand Group.