Well this makes perfect sense because nothing says being a douche-bag like wearing Abercrombie & Fitch... well, wait nothing says being a douche-bag like Mike "The Situation" Sorrentino, and apparently A&F doesn't want their clothes on "The Sitch", so much so, they released an official statement asking the Jersey Shore star to refrain from wearing their clothes. Beyond the plea, the company is willing to cough up some cash to get him to stop.
From the statement released by A&F,
“We are deeply concerned that Mr. Sorrentino’s association with our brand could cause significant damage to our image. We understand that the show is for entertainment purposes, but believe this association is contrary to the aspirational nature of our brand, and may be distressing to many of our fans. We have therefore offered a substantial payment to Michael ‘The Situation’ Sorrentino and the producers of MTV’s The Jersey Shore to have the character wear an alternate brand. We have also extended this offer to other members of the cast, and are urgently waiting a response.”
Ouch! Is the company totally overreacting or do they have a legit point??
[Abercrombie & Fitch]